I am always looking for new ways to tell stories about the world around us and understand how to communicate most effectively.
I tell stories across multiple mediums in my professional work, including writing, document design, web design, and presentation. In addition to telling my own stories, I like to understand what makes the stories told by others work well (or not so well). I am always seeking answers about why and how language works the way it does to form connection, meaning, and joy through communication.
Writing.
LEAP Annual Report
- 2020 LEAP Annual Report | pages 5, 8-11, 13-14, 17-18, 20, 24, 25-26, 28, 29-30, 33-34, 35, 37-38, 40, 46, 49, 53-54
- 2019 LEAP Annual Report | pages 10, 11, 14, 15, 18, 19, 22, 23, 26-27, 30
- 2018 LEAP Annual Report | pages 14, 17, 18, 21, 23
Select press releases
- LEAP’s One and All Inclusive Entrepreneurship Initiative Welcomes 19 New Entrepreneurs to Fourth Program | Aug 5, 2021
- Critical High-Tech Startups Receive Record Level of Business Accelerator Fund Support Through LEAP | June 25, 2021
- LEAP Stands with the AAPI Community and is Committed to Inclusive Economic Development in the Lansing Region | Mar 23, 2021
- LEAP Launches New Department of Equitable Economic Planning to Address Systemic Inequality in Economic Development | Feb 3, 2021
- Lansing, Michigan: America’s Next Big Small City | July 30, 2020
- LEAP Committed to Inclusive Economic Development in Lansing Region | June 2, 2020
Contact magazine features
- “Digital Spaghetti: Creating Content that Sticks” | Jan 2019
- “It’s a Bird! It’s a Plane! It’s a Credit Union!” | Jan 2019
- “Social Media Marketing in the Age of Fake News” | Sept 2018
- “Ignite Sessions Return for a Third Year” | Sept 2018
- “Reconnect with the Credit Union Spirit in Michigan’s Cherry Capital” (title feature) | May 2018
Presentations.
- “#TweetItOut: Promoting Your Conference in the Digital Age” MSU Meeting Planners Association | April 2017
- “You Won’t Even Be Able to Tell” MUSE Literati Conference | April 2016
- “What’s Up with the Rhetoric of the MSU Office of Admissions” | Nov 2014
Content Strategy.
- #MiLansing social media campaign strategy | developed May 2019, campaign execution placed on hiatus due to COVID-19
- Weekly digital analytics report | implemented July 2017, sample Sept 2017
- Penny for Your Thoughts promotional plan | Feb 2017