I lead the development and execution of GLFB’s multi-channel communications strategy to drive donor and volunteer relations, awareness of food bank services and stewardship of agency partnerships. This includes overseeing brand management, leading media relations and PR strategy and stewardship of all print and digital collateral for GLFB’s seven county service area.
I supervise GLFB’s marketing and communications specialist and provide editorial oversight to ensure consistency and appropriateness of voice, AP style compliance and brand consistency.
Director of entrepreneurial ecosystem development
Nov 2021 – Jan 2023
In this role, I led the strategic organization and development of a cohesive, robust network of entrepreneur support resources in the Lansing region. I helped pave the journey to successful entrepreneurship for Lansing’s visionaries through a combination of LEAP program architecture and management, regional network relationship building and ongoing evaluation, improvement and growth of current and future programming.
The main programs I was responsible for leading are the internationally-recognized One and All inclusive entrepreneurship initiative and the Hatching business pitch competition series.
Key Accomplishments
- $16,000 in sponsorship dollars raised for 2022 Hatching event series from seven sponsors (including two new sponsors)
- Graduated 42 entrepreneurs across two One and All programs (23 in March 2022 and 19 in July 2022)
- Received 80 applications for the 7th One and All program, 3% more than the average number received for the two programs (5 & 6) I led and 20% more than the average number received across all programs, despite program 7 being open to only one county of the four counties to which programs 1-6 were available
- Received a record number of 111 applications to pitch at The Hatching in 2022 across all three events
- Improved One and All curriculum efficiency by 19%, which lead to a 5% increase in engagement with non-mandatory, supplemental educational opportunities over the course of the program
Marketing Content, Equity Communications and Grants Manager
Mar 2021 – Nov 2021
In this role, I maintained all previous responsibilities as Marketing Content Manager.
I led marketing and communications strategy for equitable economic planning and entrepreneurship efforts, including the One and All inclusive entrepreneurship initiative and The Hatching pitch competition. Additionally, I designed and directed LEAP’s internship program.
Key Accomplishments
- IEDC Gold Award for One and All inclusive entrepreneurship initiative (economic inclusion category)
- IEDC Silver Award for 2020 annual report (annual report category)
- Designed and implemented reimagined internship program
I supported LEAP’s organizational goals in partnership with the VP of Marketing and Communications through holistic, strategic marketing and communications efforts. I designed and implemented LEAP’s social media strategy and time-bound social media campaigns, produced the monthly Regional Resiliency Report video series and email newsletter and planned and wrote all annual report content.
• COVID-19 RESPONSE EFFORTS •
I served on grant review teams for three Michigan-wide and one Lansing-specific small-business relief grant programs, and assisted with small-business relief communication efforts including Pardot email newsletters and social media.
Key Accomplishments
- IEDC Silver Award for 2019 annual report (annual report category)
- Produced 53 episodes of LEAP Weekly video series from January 2019 to March 2020
- Envisioned and implemented new monthly video series to replace LEAP Weekly, the Regional Resiliency Report
- Produced 14 episodes of Regional Resiliency Report from August 2020 to January 2022
- Supported implementation of new organizational website in May 2020
Digital Content Strategy Consultant
Dec 2014 – Nov 2021
SELF-EMPLOYED
I envisioned and implemented client communication solutions including social media, website design, and content strategy, and engage a diverse range of clients including university departments, small businesses, and individual professionals.
I created, managed, and implemented digital content strategy for MCUL and CU Link credit union awareness campaign. I curated and authored content for websites, social media channels, weekly Mailchimp newsletter to ~8,000 Michigan credit union professionals, and other publications as needed.
Key accomplishments
- Organically grew social media following by 37% on LinkedIn, 20% on Facebook, and 4% on Twitter
- Cover story for Q2 2018 Contact magazine, distributed to 200+ credit unions across Michigan
- Produced 51 editions of weekly Monitor email newsletter between January 5, 2018 and January 4, 2019
I collaborated with the Executive Vice President and marketing committee to develop communication solutions for effective outreach in Ingham, Clinton, and Eaton counties. I managed all print publications, web content, and social media.
Key accomplishments
- Developed and implemented promotional strategy for Penny for Your Thoughts community idea contest
- Led sitemap restructure and supported implementation of new organizational website in fall 2016
awards
- Economic Development Excellence Silver Award – Annual Report Category, International Economic Development Council (IEDC), 2019, 2020, 2021
- Economic Development Excellence Gold Award – Economic Inclusion Category, International Economic Development Council (IEDC), 2021
skills
- HTML and CSS
- Website content management systems (WordPress, Wix, Squarespace, Drupal)
- Adobe Creative Suite (Photoshop, InDesign, Premiere, Illustrator)
- Email marketing software (MailChimp, Vertical Response, Pardot, Constant Contact)
- Video editing software (Adobe Premiere, iMovie)
- Project management software (Trello, Atlassian, Flow, Basecamp)
- Customer relationship management software (Salesforce, Pardot, Hubspot, Startup Space)
Certifications
- Entrepreneurship Center Management, InBIA, May 2022
- Inbound Marketing, HubSpot, Nov 2018
- Social Marketing, Hootsuite, Aug 2018
Community Engagement
- Yoga Teacher, Peoples Yoga, July 2020 – present
- Adult English for Speakers of Other Languages (ESOL) Tutor, Refugee Development Center, Sept 2018 – March 2020
- Yoga Teacher, East Lansing High School Ladies’ Cross Country Team, Sept 2019 – Oct 2019
- Yoga Section Coordinator for Lansing FLOW Event, Lansing 5:01, July 2019
- Ensemble Member, Plymouth Congregational Church Bell Choir, Nov 2013 – June 2017
- Second major in Professional Writing
- Specializations in creative writing, writing in the public interest, nonprofit writing, and intercultural research
- Top 7% of graduating class
- Study abroad in Italy
Katlyn Cardoso 