As LEAP’s Marketing Content Manager, I produced 53 episodes of the LEAP Weekly video series and developed the corresponding weekly email newsletter, distributed to 1,500+ regional leaders and economic developers, from January 2019 to March 2020 when the series was placed on hiatus due to COVID-19.
Producing the LEAP Weekly included coordinating schedules, content planning, conducting interviews, editing, and manual captioning until the organization began using Rev.com for this service. Below is a playlist of some selected favorite episodes and here are two samples of previous email newsletters.
Regional Resiliency Report**
I pitched the Regional Resiliency Report as a second generation of the LEAP Weekly video series, reducing frequency due to capacity strains during the COVID-19 pandemic. Reducing video frequency also allowed additional time for content planning and editing, which enabled me to be more intentional with content strategy and to produce longer, more in-depth interviews with leaders supporting the region’s weathering of the pandemic.
I produced 14 episodes for this series from August 2020 to January 2022. Below is a playlist of all editions of this series and here are two samples of previous email newsletters.
Ingham County Sunrise Grant Program Tutorial Videos
As part of LEAP’s administration of the Ingham County Sunrise Grant Program, which distributed $11 million of federally-allocated American Rescue Plan Act (ARPA) dollars via grants to Ingham County small businesses, I created 15 tutorial videos outlining various steps of the application process. This involved an extensive amount of content planning, recording, voiceover work, and editing. All 15 videos are included in the below Vimeo showcase.
Clinton County Sunrise Grant Program Tutorial Videos
Similar to the Ingham County Sunrise Grant Program, the Clinton County Sunrise Grant Program allocated $2 million in ARPA dollars for LEAP to administer a relief grant program for Clinton County small business owners. To support business owners during the application process, I produced the 5 videos include in the below Vimeo showcase.
Monitor Email Newsletter*
As the Web and Social Media Specialist for the Michigan Credit Union League, I produced 51 editions of the League’s weekly Monitor email newsletter, distributed every Friday to more than 8,000 credit union professionals. This included writing all linked article content, selecting photos, editing/creating header images, writing snippet and headline copy and managing email layout.
- First edition produced – January 5, 2018
- Last edition produced – January 4, 2019
- Full archive (I authored all editions between January 5, 2018 and January 4, 2019)
- One and All are Welcomed with Katlyn Cardoso | Real Talk with Tedi, June 2022
- Michigan Business Beat: Pure Lansing LEAP One and All | Michigan Business Network, Feb 2022
- LEAP’s One and All Entrepreneur Assistance Program | Michigan Reimagined, Dec 2021
- Michigan Business Beat: Social Media’s Role in Workforce Development* | Michigan Business Network, Aug 2019
*Produced under maiden name of Katlyn Lindstrom
**Produced under maiden name of Katlyn Lindstrom until October 2021 edition